Robert Lewis Joins SNAPin Software as President and CEO
Press Release

Former AT&T Wireless executive brings mobile operator and international business expertise to emerging self-service software provider

Bellevue WA, 13 June 2005 - SNAPin™, the first company to deliver self-service software for mobile phones, today announced the appointment of Robert Lewis as President and CEO. Lewis takes over as president and CEO from SNAPin’s founder and CTO, Brian Roundtree, who had been acting in the roles since the company’s inception. Lewis comes to SNAPin with an extensive wireless background after spending 18 years as an executive at McCaw Cellular/AT&T Wireless, where as senior vice president, he managed the company’s $3+ billion international joint venture portfolio across three continents.

“Not many executives have both sold $2000 cell phones and closed $2 Billion in deals,” said Brian Roundtree, SNAPin founder and CTO. “Bob is just the right person to lead SNAPin through our current field trials and into commercial deployments.”

During his tenure at McCaw Cellular / AT&T Wireless, Lewis earned significant international wireless business expertise by sitting on the boards of six mobile operators in Europe, Asia and South America, including serving as Chairman for two of the firms. Starting as one of the first 100 employees at McCaw Cellular, Lewis was previously vice president of the company’s Western Region, where he was responsible for sales, marketing, distribution, and customer services.

“Mobile phones have always been too hard to use, and delivering customer support was too expensive even in the 1980s” said Robert Lewis, SNAPin President and CEO. “SNAPin has figured out how to break the traditional cycle of increasing care costs every time a new subscriber is added or a product is launched. I’m really excited to be leading such an innovative company.”

Recently recognized as one of the top 25 venture-backed companies in the Pacific Northwest, SNAPin’s SelfService software lets users answer their own questions and solve their own problems quickly and easily, stopping and resolving 3 out of 4 calls to customer care right on the phone.

About SNAPin Software
SNAPin™ develops self-service software for mobile phones. The SNAPin SelfServiceSM product suite lets operators deliver their own branded self-service experience to their subscribers, generating incremental revenue and dramatically reducing the costs of providing customer care. SNAPin products support all mobile phones and networks. For more information, visit www.snapin.com.

Press contact
Marivi Lerdo de Tejada

OnPR for SNAPin

Phone: +1 415 577 4318

Email: marivil@onpr.com